Our website, redux
January 15, 2009
By Jove, we’ve got it!
Most designers will tell you the same thing – designing your own site is a painfully difficult process. It’s hard to find the time, you’re your own worst critic, distilling a client’s message online is easier than distilling your own, you think your site should be your absolutely best work ever…
Our site has evolved substantially over the past several years, and at no point have I been particularly happy with it. But this time, I am. We’ve got a site that’s clean, user-friendly, humorous, and that effectively delivers our core message. It remains to be seen if the new iteration generates more traffic and conversions, but my expectation is that it will.
David’s working on building the site now, so until then here’s a snapshot of where we were, and where we are soon going to be.
