I, Resolve

All I wanted to do was unsubscribe from the Design Within Reach mailing list. I clicked the unsubscribe link (so far so good) and was taken to this baffling page.

First of all it starts out telling me they want me to enjoy reading their email. But I clicked “unsubscribe” so it is pretty obvious that I don’t want to. I had to read the “Yes, No” blurbs a couple times because they’re so similar. Since I’d clicked “unsubscribe” and the radial button was pre-selected to “Yes” I assumed that option was OK, as in “Yes I want to unsubscribe.”

But no, I have to select the other radial button.

And it gets more confusing. There are 6 boxes below (5 of which are already checked) to send me mail (do they mean email?) on the following topics. If I say “no” above am I now saying “yes, send me email on these topics?” Do I have to uncheck all the boxes?

Why are they making this so confusing? I like DWR. They’re a good company and they have a good website. But this feels really spammy to me and undermines the faith and confidence I have in them.

Moral of the story: If someone wants to unsubscribe, let them. You won’t gain anything by making it difficult.