I, Resolve

Let me start by saying I love Method.

Great products, great design, great attitude. Not so great website. Don’t get me wrong, it’s clean, clever and engaging. But the navigation is a real problem.

I received and opened their monthly email. Giant photo of pink grapefruit hand soap (which, by the way, should be a link, but isn’t). I go to their home page. “Explore the collection” by “Type” > “Handcare” (strangely, ‘Soap’ is not a product type) > “Handwash“

The problem is unless I move my cursor in a particular path (to the right, and then up) I can’t get to “Handwash.” The expanding menus are fiddly, sensitive and annoying. It’s like being forced to cross at the crosswalk when you’re in the middle of the block and your destination is right across the street. Of course, you’re not going to be hit by a car in this case, but the navigation does prevent you from moving your mouse in a natural way.

I finally get to pink grapefruit hand soap after several attempts. But I decide that product is not what I want, so I use my “Back” button. This takes me not to the menu, but back to the home page, and I have to start all over again. &%#$*@!

Good websites are a synthesis of design, content and usability. Method has good design and content, but it needs to fix the navigation madness.