I, Resolve

I recently heard about a training organization and checked-out their site. A link on the home page to the “Submit your interest form” took me to a page that says: “Limited Applications Now Being Accepted.” Already I feel special. (Of course, I didn’t want to apply yet, I merely wanted to request more information).

Their “interest form” has 15 fields, 14 of which are required. There is no place on the form to include a message or ask a question. I dutifully filled out all the required fields but for the phone, I made up a number because I didn’t want a phone reply. I wanted an email reply.

In spite of the fake number, I received a phone message from their Regional Membership Director (who obviously can’t take a hint). Then a few days later, an email reminding me of her phone message and asking to schedule a call to discuss next steps.

I replied with an email asking for specific information to help me decide if it is worth my time to set up the call.

Haven’t heard back.

They probably disqualified me as a good prospect and maybe I’m not. But they’ll never know because they’re trying to force me to follow their process which doesn’t take into account my needs.

I feel strongly that when people fill out a lead form on your site your should give them the option of how they want to be contacted, allow them to include questions or comments, and try, insofar as possible, to meet their needs.